YourVietBooks: Economy

Showing posts with label Economy. Show all posts

Jun 12, 2015

Book on Economy: The Vietnamese Economy and Its Transformation to an Open Market System

Original Title in English
Author: William T. Alpert, Bui Diem
Publisher: M.E. Sharpe, 2005 - Business & Economics - 276 pages
ISBN: 0765606690

About the Book: Incorporating current research and extensive technical analysis by leading economists from both the United States and Vietnam, this collection of original papers seeks to clarify what further steps are needed so that Vietnam can flourish. It analyzes the dramatic transformation of Vietnam's economy during the 1990s and its prospects for the future as the pace of reform has slowed. The three main sections of the book discuss Vietnam's turbulent history, recent economic reforms, and the country'e emerging role in the world economy and geopolitics. Individual chapters examine a myriad of issues, including specific reforms in agriculture, banking, and tax policy, as well as the attempts to create a business-oriented legal structure, the development of foreign trade and a viable balance of payments, and U.S. policy reactions to Vietnam's development in the last decade.

Contents
Toward a Market Economy in Vietnam Economic Reforms and Development
Strategies for the Twenty first Century, p. 3
Cultural Issues in Vietnams Transition, p. 13
Recent Economic History A Stalled Expansion, p.32
A Profile of Vietnams Land and People, p. 44
Prospects for Fiscal Reform in Vietnam, p. 61
Tax Policy for Vietnam, p. 72
Reforming Vietnams Legal Institutions, p. 128
Foreign Investment and Trade, p. 143
Vietnam in the World of the 1990s, p. 164
Banking Reform in Vietnam, p. 200
Muddling Through US Policy Options in a Straitened Asia, p. 215
About the Editor and Contributors, p. 261
Index, p. 265

About YourVietbooks.com
YourVietBooks is a selection of books and articles on and about Vietnam. Categories include: Culture, History, Vietnam War, Politics, Biographies, Contemporary Vietnam, International Relations, Doing Business in Vietnam, Reference and Languages, Zen Buddhism, Philosophy, Art and Literature.
Some articles are available only in English, French, German or Vietnamese. Our qualified and experienced translators can provide translations of e-books or articles on demand. Read more...

Samples of Translation | Our Translators | Need a quote? | Contact us

Apr 1, 2015

The Great Economists of Modern Times on Audio Books

A toutes fins utiles, je vous remets

ci joint les liens aux livres audio selon la liste des auteurs proposés pour le Séminaire "Méthodologie et Epistémologie de la Recherche" à l'Ecole doctorale de Paris-Est. Clicquez sur le lien sous chaque nom pour accéder aux livres audio sur le site audible.fr

Mark Skousen, The Big Three in Economics:
Adam Smith, Karl Marx, and John Maynard Keynes (highly recommended)

Mark Skousen, The Making of Modern Economics:
The Lives and Ideas of the Great Thinkers

Adam Smith, Supermoney

Adam Smith, The Wealth of Nations:
The Giants of Political Thought Series

Adam Smith, The Wealth of Nations

Keynes: The Return of the Master
by Robert Skidelsky (2009) - on Bank Crisis

The Keynesian Revolution
by Dr Fread Glahe, Dr Frank Vorhies (Recommended)

The Battle of Bretton Woods:
John Maynard Keynes, Harry Dexter White,
and the Making of a New World Order

by Been Steil,

Documentary: Keynes Vs. Hayek
by Robert Skidelsky, George Selgin, Duncan

Struggle Over the Keynesian Heritage:
Neoclassical Synthesists vs. the Post Keynesians
by Paul Davidson (Recommended)

Keynes Hayek: The Clash That Defined Modern Economics
by Nicholas Waschott

Hayek: His Contribution to the Political and Economic Thought of Our Time
by Eamonn Butler

Hayek, The Fatal Conceit: The Errors of Socialism

Masters of the Universe: Hayek, Friedman, and the Birth of Neoliberal Politics
by Daniel Stedman Jones

The Austrian Case for the Free Market Process:
Ludwig von Mises and Friedrich Hayek by William Peterson

Mises: The Last Knight of Liberalism
by Jör Guido Hülsmann

Ludwig Von Mises: Fountainhead of the Modern Microeconomics Revolution
by Eamonn Butler

Ludwig von Mises, Human Action: A Treatise on Economics

Ludwig von Mises, Socialism: An Economic and Sociological Analysis

Ludwig von Mises, Liberalism: In the Classical Tradition

YourVietBooks is a selection of books and articles on and about Vietnam. Categories include: Culture, History, Vietnam War, Politics, Biographies, Contemporary Vietnam, International Relations, Doing Business in Vietnam, Reference and Languages, Zen Buddhism, Philosophy, Art and Literature. Some articles are available only in English, French, German or Vietnamese. Our qualified and experienced translators can provide translations of e-books or articles on demand. Read more...

Samples of Translation | Our Translators | Need a quote? | Contact us

Jun 1, 2014

Jun 19, 2011

Contemporary Vietnam: A Guide to Economic and Political Developments

Original Title in English: Contemporary Vietnam: A Guide to Economic and Political Developments
By Author: Ian Jeffries (Swansea University)
Publisher: Routledge Chapman & Hall
ISBN: 0415604001
238 pages

Book Review:
This book provides full details of economic and political developments in Vietnam. Key topics covered include Vietnam's success, in general, in maintaining high rates of growth in the face of problems such as inflation and the financial crisis; continuing economic reforms; foreign trade and investment; battles agains corruption; population growth; the determination of the Communist Party to maintain its hold on power; and Vietnam's response to publich health problems such as AIDS, SARS and bird flu.

About the author:
Ian Jeffries is Honorary Professor in the Department of Economics at Swansea University. His recent publications include two volumes covering Economic and Political Developments in Contemporary China, alongside many books in the Routledge series , Guides to Economic and Political Developments in Asia, covering China, North Korea and Mongolia.

About YourVietbooks.com
YourVietBooks is a collection of books on Vietnam for Readers who are interested in Vietnam's History, Culture, Language, Economy, or Business. Most titles are in English, but some are only available in French or Vietnamese. Our qualified and experienced translators can provide interested parties an accurate translation of some parts of the books for your research purposes. Contact yourvietbooks@gmail.com

Jun 2, 2011

ASEAN Plus Three (China, Japan, Korea) - Conference in Seoul 2004

Original Title in English: ASEAN Plus Three (China, Japan, Korea) - Towards an Economic Union in East Asia?
Edited by Karl Peter Schönfisch and Bernhard Seliger
Publisher: Hanns-Seidel Foundation (HSF) Seoul-Singapore, ISBN:89-954964
My ref: ATA-101

Proposed Title in Vietnamese:
ASEAN cộng 3 (Trung Quốc, Nhật Bản và Hàn Quốc) - Hội nghị Seoul năm 2004

Backcover: Economic integration has come to the forefront of economic policy making in East Asia, finally. After lagging behind in forming a comprehensive regional integration area for various historical, political, cultural and economic reasons, today the discussion ranges from the introduction of bilateral Free Trade Agreements (FTA) through currency and financial market cooperation to a full fledged economic community. Heterogeneity of East Asian States and divergences in economic size and economic development are not longer seen purely as obstacles to integration, but also as potential complementarities. In this book, which collects the contributions of two international conferences hold in Seoul in December 2003, authors from the region as well as from Germany explore the future of economic integration in East Asia in a comparative regional perspective.

Contents
1. Introduction - Economic Integration in East Asia and Europe - Bernhard Seliger;
2. The East Asia Economic Community : Prospects and Implications - Pengiran Mashor Pengiran Admad;

Part One: East Asian Integration in the Light of the European Experience - The Valuable Lessons
3.Economic Integration in East Asia and Europe - A Comparison - Werner Pascha;
4. Integration through Competition: The European Experience - Gerhard Prosi;
5. The European Union and East Asian Integration - Lessons from Dealing with the Costs of Success - Jinwoo Choi;
6. Security Cooperation: European Experience and the Asian Way - Sangtu Ko;
7. The Possibility of and Prospects for a China-Japan-South Korea FTA: The Lessons from European Integration - Johgwon Lee;

Part Two: Southeast Asia and the Process of East Asian Economic Integration
8. ASEAN+3 and ASEAN Economic Integration - Jose L. Tongzon;
9. East Asian Economic Integration - A Perspective from Thailand - Nattapong Thongpakde;
10. The East Asian Free Trade Agreement - As ASEAN Perspective - Moh Haflah Piei;
11. East Asian Economic Integration and Implications for the Newer ASEAN Member Countries - Pham Quoc Tru;

Part Three: Towards an East Asian Economic Community
12. East Asian Economic Community and the Scope of East Asian Cooperation - Jae-Seung Lee;
13. Regional Integration in East Asia - Young-Jong Choi;
14. The Theoretical Foundations of ASEAN +3 : Prospects and Limitations Seokwoo Kim.

Contributors
The Editors

Karl-Peter Schönfisch is currently director of the regional representative office of Hans Seidel Foundation in Singapore and director of the regional leadership and management training programme. Before, he worked as director in the liaison office Bonn (Germany) and Brussels (Belgium) of Hanns Seidel Foundation and had been Head of the Southeast Asian and South Pacific Desks at HSS in Munich. He holds a degree in Economics, Geography and Technical Cooperation from Technical University RWTH Aachen (Germany).
Bernhard J. Seliger is currently resident representative of HSF in Seoul. From 1998 to 2002, he was Assistant Professor at the Graduate School of International Area Studies of Hankuk University of Foreign Studies and since 1999 Research Fellow at the Institute for Research Into Culture and Economic Systems, Univ. of Witten /Herdecke (Germany). From 1995 to 1998, Dr. Seliger worked as Assistant Researcher at the Institute for Economic Policy, Christian-Albrechts-University at Kiel (Germany), where he received a doctorate (Dr. Sc. Pol) in 1998. Dr. Seliger also holds a Master Degree from Université de Paris I (Panthéon-Sorbonne, France). Among the research interests of Dr. Seliger are Institutional Economics, Economics of Transformation and Integration and the Economic Development of Korea in Northeast Asia.

The Authors

Pengiran Mashor Pengiran Ahmad is Deputy Secretary General of ASEAN since August 2003. He is a former ambassador of Brunei Darussalam to Vietnam, Belgium, the Netherlands, and the European Communities. He holds a Degree in Defence and Strategic Studies from the Royal College in Defence Studies in London and an MA Degree in International Relations and Diplomacy of Tufts University, Boston.
Werner Pascha is Professor of Economics and East Asian Economics at the University of Duisburg /Essen. From 1996 to 1998, he was Director at the Institute of East Asian Science in Duisburg University. Since 1999, he is Vice-Chairman of the German Research Institute for the Economic Development of the Pacific Region. He holds a Ph.D. in Economics from Freiburg University. Among his numerous research grants are an AKS Fellowship at the Academy for Korean Studies in Seoul and a Japan Foundation Fellowship at Kyoto University in Japan. His numerous publications focus on the East Asian region, especially Northeast Asia.
Gerhard Prosi is Professor Emeritus of Kiel University, where he had been Director of the Institute for Economic Policy from 1973 to 2001. Currently he is Vice-Chairman of Herrmann Ehlers Foundation. Before, he had been teaching in Princeton University, Southern Methodist University in Dallas and the University of Dallas, Irving. He holds a Ph.D Degree in Economics from Marburg University in Germany. Among his research interests are Competition Policy and Theory, Environmental and Social Policy and Comparative Economic Systems, including European Integration.
Jinwoo Choi is Professor in the Department of Political Science and Diplomacy in Hanyang University of Seoul, as well as Assistant Dean of the College of Social Sciences of Hanyang University. Currently, he is Director General of the Korean Society for Contemporary European Studies. Professor Choi holds a Ph.D Degree in Political Science from University of Washington. He also served in numerous academic associations, among them as Research Director in the Korean Association of International Studies and as Director-General in the Society for European Political Studies.
Sangtu Ko is currently Professor of Area Studies at Yonseil University, Seoul. He got his Ph.D in Political Science from Free University of Berlin, was General Secretary of the Korean-German Association for Social Science. His recent publications include: Change of US-Russia Relations after the September 11 Terrorist Attacks, published in the Global Economic Review, vol. 31, no. 2, 2002; The Putin Administration's Policy about North Korea, published in the International Journal of Korean Unification Studies, vol. 11, 2002.
Lee Jongwon is Professor in International Economics at Suwon University. He holds a Ph.D Degree in Economics from the University of Roma. He serves currently as Chairman of the Board of the Korean Society of Contemporary European Studies, where he formerly had been President, and Editorial Director of the Korean International Trade Research Association. He wrote various books and papers regarding International Trade issues and European Integration issues.
Jose L. Tongzon is Associate Professor at the Department of Economics, National University of Singapore. He specialises in Trade and Development, focusing on the Economics of Southeast Asia. He has taught Trade and Development-related courses at NUS and has written a number of articles in internationally referred journals and books in the area of Trade and Development, including Port and Maritime issues, with special focus on Southeast Asia. Before joining NUS, Dr. Jose Tongzon was Chief Economist of the Port of Melbourne Authority, Australia, and also worked as an Academic and in the Civil Service for the Australian and Philippine Government for several years working in the area of Trade Policy and Regional Cooperation. Dr. Tongzon is an active member of the Chartered Institute of Transport (CIT), the International Association of Maritime Economists (IAME), and other associations of professional economists. He has also been a Consultant to a number of governments, private and international organisations.
Nattapong Thongpakde is currently Dean of the School of Development Economics at the National Institute of Development Administration, Thailand. Mr Thongpakde is a Senior Consultant in the International Economic Relations Program of the Thailand Development Research Institute. He holds a Degree in Economics from Boston University. His recent publications focused on Trade issues, Thailand's Economic Development and Regional and Bilateral Cooperation in East Asia.
Mohd Haflah Piei is currently Deputy Director at the Malaysian Institute of Economics, one of the premier independent think-tanks based in Kuala Lumpur. Prior to joining MIE and since 1975, Dr. Mohr Haflah was Associate Professor and Deputy Dean of the Faculty of Economics at the National University of Malaysia in Kuala Lumpur. Dr Mohd Haflah graduated with a Ph.D Degree in Economics in 1983 from the University of Lancaster, UK. He has worked in and contributed extensively to the field of International Trade, particularly in issues pertaining to International Economic Integration. He has served as Consultant to many international organisations, including World Bank, Asian Development Bank (Manila), Islamic Development Bank (Jeddah), UNDP (Kuala Lumpur), ISEAS (Singapore), East-West Centre (Honolulu), Japan Institute of International Affairs (Tokyo), Asian Development Bank Institute (ADBI, Tokyo), IDE (Tokyo), Sasakawa Peace Foundation (Tokyo), ASEAN Secretariat, Asian-Europe Foundation (ASEF, Singapore). Dr. Mohd Haflah was a member appointed by the Government of Malaysia to represent the country on the High Level Task Force on ASEAN-AFTA-CER Free Trade Area of the ASEAN Secretariat, Jakarta. He has published several books and numerous articles in his field of specialisation.
Pham Quoc Tru is currently Deputy Director General of the Department for Multilateral Economic Cooperation in the Ministry of Foreign Affairs of Vietnam. Dr Tru holds a Ph.D and MA Degree in Political Science from Laval University, Canada. He is actively involved in the process of East Asian Integration through his participation in multilateral negotiations. His numerous recent publications and studies focus on Vietnam's role in the World Economy, Regional Integration and Trade issues.
Jae-Seung Lee is Assistant Professor at the Institute of Foreign Affairs and National Security, Ministry of Foreign Affairs and Trade, Korea. Professor Lee has taught at Yale University, Seoul National University, and many other institutes in Korea. Professor Lee also participated in drafting the EAVG Report and published numbers of books and articles on East Asian Cooperation. His area of expertise also includes European Integration and International Political Economy. Professor Lee holds a B.A. in Political Science from Seoul National University, an M.A. Degree and a Ph. D Degree in Political Science from Yale University.
Young-jong Choi is Professor in the Department of International Studies at the Catholic University of Seoul. Dr Choi hold a Ph.D Degree from the University of Washington in Seattle.
Seokwoo Kim is Assistant Professor in the Department of International Relations at the University of Seoul. Dr. Kim holds a Ph.D Degree in Political Science from the University of North Carolina at Chapel Hill.

For Vietnamese translation of this text, click here
by Translator Bảo Hân

May 28, 2011

Why has Japan Succeeded? Western Technology and the Japanese Ethos

Original Title in English by Author Prof. Michio MorishimaPublisher: Cambridge University Press, 1st Edition in 1982, reprinted 1985, 1988, ISBN 0521 269032
Backcover by Jeremy Hardie, The Times Literary Supplement
This book, by a distinguished Japanese economist now resident in the West, offers a new interpretation of the current success of the Japanese economy. By placing the rise of Japan in the context of its historical development, Michio Morishima shows how a strongly-held national ethos has interacted with religious, social and technological ideas imported from elsewhere to produce highly distinctive cultural traits.
While Professor Morishima traces the roots of modern Japan back as far as the introduction of Confucianism, Taoism and Buddhism from China in the sixth Century, he concentrates his observations on the last 120 years during which Japan has had extensive contracts in the West. He describes the swift rise of Japan to the status of a first-rate power following the Meiji Revolutin after 1867, in which Japan broke with a long history of isolationism, and which paved the way for the adoption of Western technology and the creation of a modern Western-style nation state; and a similarly meteoric rise from the devastation of the Second World War to Japan's present position. A range of factors in Japan's economic success are analysed: her characteristic dualistic social structure - corresponding to the divide between large and medium/small enterprises - the relations of government and big business, the poor reception of liberalism and individualism, and the strength of Japanese nationalism. Throughout, Professor Morishima emphasises the importance of the role played in the creation of Japanese capitalism by ethical doctrines as transformed under Japanese conditions, especially the Japanese Confucian tradition of complete loyalty to the firm and to the state.
This account, which makes clear the extent to which the economic rise of Japan is due to factors unique to its historical traditions, will be of interest to a wide general readership as well as to students of Japan and its history.
... stands out from the rest not only because of Professor Morishima's exceptional ability as an economist and his intimate native knowledge of Japan; but for the remarkable ambition to do for Japanese economic history what R.H.Tawney did for England in Religion and the Rise of Capitalism. He aims first to show how the distinctive version of Confucianism which took root in Japan helped to create totally different economic conditions from those in China; just as differing interpretations of the same Bible created quite different economic results in Protestant, as compared with Catholic, Europe. But the major part of the book is devoted to showing how Japanese Confucianism provided such as extraordinarily fertile ground for the adaptation and development of Western scientific ideas despite centuries of isolationism and technological neglect.
"His analysis is admirable for the range for the range of its insights and the modesty of its conclusions. It confirms again the necessity for, and the richess of, explanations of economic behaviour in terms of political theory and social change."

About the Author
Contents
Introduction
1. The Taika Reform and after
2. The Meiji Revolution
3. The Japanese Empire (I)
4. The Japanese Empire (II)
5. The San Francisco Regime
Conclusion
Postscript
Extracts:
Conclusion
"There are basically two kinds of religion; firstly, a religion which unites with the governing power in a state, acts as guardian of its legitimacy and whole role is to sanctify the lineage of the ruling tribe or tribes. There is secondly the kind of religion which turns its back on the ruling elements, which permeates those tribes and classes which are ruled, rather than ruling, and those who do not possess superior status, i.e. the religion which tries to bring help to people such as these. The former kind is in many cases the servant of politics; the latter, if not actually critical of the existing system, is at least apolitical. Provided that a religion whose objective is to help the ruled is rational it will be strongly critical of the existing regime, and such religions will deny the deities espoused by the ruling groups. At the same time they will also try to bring together all the non-ruling groups and form either some new, opposing political grouping, or some new spiritual movement. This kind of political or religious cohesion is securely founded on rational principles which transcend any idea of tribe - general, universal principles to which any individual must submit, whatever his tribe; the supreme duty of religions of this kind is help to the individual, not the legitimation of power. However there are also some religions which, while their objective remains the succour of the ruled, are nevertheless irrational and strongly magical and in cases such as these the subject classes are taught to turn their back on politics, to live the life of a mystical recluse, seeking only eternal youth, longevity and other items of physical well-being."
[.... In short
Type I (religion that serves to justify the ruling forces)>>>Confucianism
Type II (rational religion whose objective is to either the ruled or the individual)>>>Puritanism
Type III (the mystical religion whose objective is to assist the individual)>>>Taoism...]
In Japan, which imported both Confucianism and Taoism in China, not only Confucianism but Taoism as well was modified to become a religion of first, pro-government, type. Japanese Confucianism was a far more enthusiastic upholder of the existing regime than was Chinese Confucianism; its role in the Tokugawa period was that of an ideology legitimating the Bakufu regime as one approved by the Emperor; in the Meiji period its role was the justification of the so-called "Emperor regime" (Tennosei).
Shinto, the Japanese version of Taoism, could no longer be called a religion of the third type but was the religion of the imperial family in their role as the ruling clan. Such a transformation must really be regarded as quite natural in view of the fact that the religion had been brought into Japan by members of the ruling tribe or ruling class. Moreover, Japan was inevitably in a position where she was perpetually aware of the overwhelming cultural of technological gap which existed between her and other foreign countries (the Chinese Empire and the countries of the West). This kind of awareness of weakness rendered Japan's ruling classes at the same time both defensive and aggressive, and all the elements which were imported into Japan from elsewhere were modified so that they could be of use in Japan's own protection and development. Even Buddhism in Japan was not exception to this pattern. As far as doctrine was concerned, Buddhism was really split between the second and third types, although it varied depending on the sect. When Buddhism had been introduced into Japan, it has been used as far as possible to demonstrate the glory of the state. Since Buddhism was at the time disseminated throughout Eastern societies an international comparison of the cultural level of each country could be made by comparing the degree to which Buddhism flourished in each country. Behind Shotoku Taishi's attempts to promote Buddhism there lay an attempt to reconcile by means of Buddhism the sharp conflicts which existed within the ruling class at the time, but it cannot be denied that there was also a strong desire to try and raise Japan's cultural position vis-à-vis other countries.
A different reinterpretation of the same sacred texts can lead to the developement of a totally different life among the people at large, as has been made abundantly clear by Max Weber in the case of Western Europe, and the same phenomenon can be clearly perceived in the case of the East as well. In China, which possessed religions of the first and third type, the debauched lifestyle of the upper classes and the poverty and inertia of the lower classes seemed permanent fixtures (until the rise of hte Chinese Communist Party). Society was being stifled, and even when a dynasty changed the change brought no transformation with it. Japan, however, which had modified those same religions possessed by regime, could, after the Meiji Revolution, easily and rapidly put herself in a position where she could manipulate Western technology for the development of the Japanese state.
Japan, however, possessed only this first kind of religion (an ideology providing religious justification for the position of those in power and upholding the status quo) and lacked any religion of the second type (a religion founded on the basis of individuals with the aim of helping humanity). As a result, neither individualism nor internationalism developed and the people had no religion of their own, having become completely non-religious. (Shinshu, the largest sect in Japanese Budhism, must doctrinally be included in our second category of religions, but after the defeat of the Ikko uprising by Nobunaga its adherents did not fight against those in power.) Since this areligiousness of the Japanese people led them to be materialistic, and since they were at the same time on the other hand also nationalistic, they had no hesitation in working together for the material prosperity of Japan as a nation.
Such inclinations meant that the economy in Japan could easily tend towards the right. Since each individual member of the Japanese population was deeply permeated with a nationalist awareness the force of public opinion could (quite democratically) lead to the suppression of all liberalistic economic activity, even without the appearence of a strong leader or autocrat. During the period of the quasi-war regime after 1932 the people desired the appearance of a strong right government. The newspapers and other information media divined this national will, played to public opinion and incited it still further, so much so that the prevailing atmosphere was one desirous of the emergence of fascism. Once the wheels of this process had started there was no way of stopping them, and the economy as well was completely subjected to state control. Even when the liberal economy was, to all appearances, restored after the awr, it was not difficult to secure unity among public opinion. As long as the intentions of those in power were communicated to the people agreement was, in most cases, easily obtained, since the people had been educated in a way which deprived them of the heart to resist. As a result, although the "economic plans" championed by cabinets in the postwar years have had no legal force they have been acknowledged without any problem and people have cooperated in their realisation. If one terms Japan's prewar regime as a democratic fascist regime, then the postwar economy can perhaps be regarded as a kind of 'democratic "planned" economy'. Whatever the case, the modern economy which prospered in Western Europe under religion of the second type - an economy with an industry founded on the techniques of modern science - was in Japan successfully grafted onto a religion of the first type.

Effective Marketing Skills - Các kỹ năng tiếp thị hiệu quả

Original Title in Vietnamese
By Author: unknown
Online Publisher: MaxReading.com
Proposed English TranslatioN: Effective Marketing Skills
Vietnamese version online, click here
Content & Readership online

Các kỹ năng tiếp thị hiệu quả

#	Tựa đề	Số lần xem
1	Lời giới thiệu - Các kỹ năng tiếp thị hiệu quả	1159
2	Sự phù hợp giữa chiến lược marketing với chiến lược công ty	572
3	Công tác marketing phù hợp trong những lĩnh vực nào?	575
4	Chiến lược marketing và vòng đời sản phẩm	792
5	Lập kế hoạch marketing	1111
6	Thực hiện kế hoạch thông qua marketing hỗn hợp	644
7	Kiểm soát việc thực hiện kế hoạch	292
8	Nghiên cứu thị trường	1485
9	Hai phương pháp chính thức để phân tích thị hiếu của khách hàng	740
10	Quy trình nghiên cứu	400
11	Các phương pháp nghiên cứu không chính thức: Tiếp cận khách hàng	852
12	Phân khúc thị trường, thị trường mục tiêu và định vị	942
13	Phân khúc thị trường	1325
14	Từ phân khúc thị trường đến việc xác định khách hàng mục tiêu	415
15	Định vị trong thị trường	305
16	Phân tích đối thủ cạnh tranh	241
17	Nhận diện đối thủ cạnh tranh	217
18	Các đặc điểm phân tích	406
19	Cơ cấu năm tác động của Porter	161
20	Xây dựng thương hiệu	135
21	Tạo sự khác biệt cho sản phẩm và dịch vụ thông thường	415
22	Các phương pháp tạo sự khác biệt	448
23	Tầm quan trọng của việc tạo sự khác biệt	246
24	Lựa chọn đối tượng khách hàng thích hợp	164
25	Vốn khách hàng	177
26	Duy trì khách hàng	285
27	Phát triển khách hàng	519
28	Phát triển sản phẩm và dịch vụ mới	621
29	Hai hình thức sản phẩm mới	392
30	Mở rộng dòng sản phẩm sang những phân khúc thị trường mới	538
31	Quy trình sản phẩm mới	466
32	Vai trò của chuyên gia marketing	380
33	Chiến lược sản phẩm mới	1633
34	Định giá sản phẩm	768
35	Định giá cộng thêm vào chi phí	247
36	Định giá “hớt váng”	445
37	Khai thác hiệu ứng đường cong kinh nghiệm	268
38	Định giá “nhử mồi”	159
39	Khuyến mãi bằng giá	651
40	Định giá và vòng đời sản phẩm	348
41	Truyền thông marketing tích hợp	1001
42	Các phương tiện truyền thông	813
43	Phối hợp các phương tiện truyền thông	536
44	Marketing tương tác	292
45	Marketing qua E-mail	216
46	Marketing trực tuyến	265
47	Marketing toàn cầu	278
48	Năng suất hay sự phù hợp thị trường?	112
49	Các quyết định về sản phẩm	242
50	Hỗ trợ bán hàng	190
51	Phân phối	270
52	Giá	135
53	Kiểm soát các quyết định marketing toàn cầu	195
54	Tương lai của marketing	111
55	Cam kết giữ đúng lời hứa	107
56	Thu hút sự chú ý của khách hàng	308
57	Sự phân rã thị trường	99
58	Đánh giá và giải trình trách nhiệm	250
59	Đạo đức marketing	682

The Art of Negotiation - Kỹ năng thương lượng

Original Title in Vietnamese: Kỹ năng thương lượng
By Author: unknown
Proposed English Translation: The Art of Negotiation
Vietnamese version online, click here
Content

Kỹ năng thương lượng

#	Tựa đề	Số lần xem
1	Lời giới thiệu - Kỹ năng thương lượng	781
2	Tạo động lực làm việc	1137
3	Mục tiêu	433
4	Phần thưởng	235
5	Mục tiêu và hoạt động	155
6	Để việc thúc đẩy động lực làm việc trở nên hiệu quả	393
7	Các đặc điểm của mục tiêu hiệu quả	211
8	Vượt qua nỗi sợ hãi	700
9	Ba sai lầm cần tránh	318
10	Trao quyền chứ không quản lý vi mô	306
11	Chuyển mục tiêu thành văn bản	247
12	Kiểm tra hiệu suất làm việc	150
13	Quan sát và thu thập dữ liệu	458
14	Chuyển từ quan sát sang thảo luận	111
15	Biết lắng nghe	167
16	Thiết lập và kiểm tra giả thuyết của bạn	125
17	Những yếu tố cơ bản trong công tác huấn luyện	203
18	Thảo luận và thống nhất	95
19	Huấn luyện chủ động	186
20	Cho và nhận thông tin phản hồi	281
21	Theo dõi	104
22	Để trở thành người huấn luyện hiệu quả	213
23	Xây dựng bầu không khí thích hợp	293
24	Tránh những sai lầm thường gặp	144
25	Thách thức của việc huấn luyện nhóm	226
26	Đánh giá chính thức về hiệu suất làm việc	224
27	Quy trình tám bước để đánh giá năng lực hiệu quả	373
28	Hai vấn đề cần tránh	111
29	Phát triển nhân viên	759
30	Triển khai kế hoạch	338
31	Các chiến thuật cơ bản để phát triển nhân viên	188
32	Đào tạo kỹ năng	204
33	Phát triển nghề nghiệp	267
34	Xử lý những người thực hiện hạng C	118
35	Những trở ngại khó khắc phục	101
36	Đối phó với những người thực hiện kém	171
37	Xem xét tình trạng cạn kiệt nhuệ khí làm việc	115
38	Khi tất cả mọi biện pháp khác đều thất bại	151
39	Tiếp tục thực hiện công việc	95
40	Vai trò của nhà lãnh đạo	446
41	Xử lý một trường hợp sa thải	290
42	Những gì không nên nói trong cuộc họp sa thải	375

May 22, 2011

Saigon

Original Title in English by Author Anthony Grey
Vietnamese Title: Trăng Huyết with co-Author Nguyễn Ước
Publisher for English Title: Pan Books, 1983, ISBN-10: 0330280422, ISBN-13: 978-0330280426
About the Authors:
Anthony Grey is a British journalist and author. As a journalist for Reuters he was detained for 27 months in China from 1967 to 1969. He has written a series of novels and non-fiction books, including several relating to his detention.
Nguyễn Ước is a Vietnamese Author living in Canada. After reading the original version, he has adapted the book with complementary facts on the historical environment and his understanding of Vietnamese culture, making the book a classic for Readers eager to learn about the period from the French colonial era in the early 1920s until the last helicopter left Saigon at the end of the Vietnam War.

Other publications by Anthony Grey

A Man Alone (1972)
Some Put Their Trust in Chariots (1973)
Crosswords from Peking (1975)
The Bulgarian Exclusive (1976)
The Chinese Assassin (1978)
Saigon (1982)
Prime Minister Was a Spy (1983)
Peking: A Novel of Chinas Revolution 1921-1978 (1988)
The Bangkok Secret (1990)
The Naked Angels (1990)
A Gallery of Nudes (1992)
Tokyo Bay (1996)
The German Stratagem (1998)
Tokyo Imperial (1999)
Hostage in Peking (1970)
Quest for Justice: Towards Homosexual Emancipation (1992)
Speaking of Sex: The Limits of Language (1993)
The Thoughts of Chairman Grey (2007)
Hostage in Peking Plus (2008)

Vietnamese version online, Click here

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