Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Jul 13, 2011

Communication Skills - Managing Conflicts

Managing Conflicts
  • What are Conflicts About?
    • The Topic at hand
      • Pay and other compensation
      • Resources
      • Scheduling
      • Job assignments
      • Quality of products and services
      • Budgeting
    • The Process: some disputes are more about 'how' to do something tant what to do. Some common issues are
      • Labor and management - work contract disputes
      • Distribution of task in a project team
      • Choice of event for fundraising
    • Relational Issues: how parties want to be treated by one another
      • Among family members
      • Employer vs. Employees
      • Management and hierarchy
    • Ego/Identity Issues
      • Competence
      • Commitment
      • Fairness
      • Honesty
      • Reasonableness
      • Professionalism
  • Approaches to Conflict
    • Avoiding: one way to deal with confliect is to avoir it whenever possible and withdraw when confronted. 
      • Refusing to take phone call
      • Staying barricaded in the office
      • Psychological : denying that a problem exists or that it is serious, repressing emotional reactions
      • Avoiding may have drawback  and may have unaceptable costs (loss of self-respect, frustration, problem 
    • Consider Avoiding
      • When an issue is genuinely trivial, or when more important issues are pressing.
      • When you have no chance of winning.
      • When the potential for disruption outweights the benefits of resolution.
      • To let others cool down and regain perpective.
      • When the long term costs of winning may outweigh short-term gains.
      • When others can resolve the conflict more effectively.
    • Consider Accommodating
      • When you find you are wrong
      • When the issue is important to the other party and not important to you
      • To build social credit for later issues
      • To minimize loss when you are outmatched and losing
      • When harmony and stability are more imporant than the subject at hand
      • To allow others to learn by making their own mistakes. 
    • Consider Competing
      • When quick, decisive action is vital (e.g. emergencies)
      • On important issues where unpopular actions need implementing (e.g. Cost cutting, enforcing unpopular rules)
      • When others will take advantage of your noncompetitive behaviour.
    • Consider Collaborating
      • To find solutions when both parties' concerns are too important to be compromised 
      • When a long-term relationship between the parties is important
      • To gain commitment of all parties by building consensus
      • When the other party is willing to take a collaborative approach.
    • Consider Compromising
      • When goals are important but not worth the effort or potential disruption of more assertive modes
      • When opponents with equal power are committed to mutually exclusive goals
      • To achieve temporay settlements of complex issues
      • To arrive at expedient solutions under time pressure
      • As a backup when collaboration is unsuccessful
  • Handling Conflicts Constructively 
    • Negotiation strategies and outcomes: a common negotiating strategy is the competive win-lose approach. No one seeks lose-lose outcomes, but they can arise when competitors try to gain an advantage at one another's expense. Sometimes it seems better to compromise than to fight battles in a competitve manner and risk a lose-lose outcome. When negotiators collaborate, they can often - though not always - achieve a win-win outcome, in which everybody involved is satisfied. Examples of win-win solutions:
      • Shorter working hours for teachers
      • Increasing employee compensation
      • Blending business goals and community beauty
    • Preparing to negotiate
      • Clarify your interests and needs
      • Consider the best time to raise the issue
      • Prepare your statement
    • Conducting the negotiation
      • Identify the ends both parties are seeking
      • Brainstorm a list of possible solutions
      • Evaluate the alternative solutions
      • Implement and follwo up on the solution
    • A Case Study of win-win problem solving
      • Identify the needs of both parties
      • Brainstorm a list of possible solutions
      • Evaluate the alternative solutions
      • Implement the solution
      • Follow-up on the solution
About YourVietbooks.com
YourVietBooks is a collection of books on Vietnam for Readers who are interested in Vietnam's History, Culture, Language, Economy, or Business. Most titles are in English, but some are only available in French or Vietnamese. We can provide interested parties an accurate translation of some parts of the books for your research purposes. Translations are done by YourVietnamExpert's qualified and experienced translators. contact@yourvietnamexpert.com

Communication Skills - Dealing with Criticism

Dealing with Criticism

  • Offering Constructive Feedback
    • Consider the content: 
      • Limit the criticism to one topic
      • Make sure the criticism is accurate
      • Define the problem clearly
      • Show how your criticism can benefit the recipient
    • Consider the sender:
      • Choose the most credible critic
      • Make sure the criticism is appropriate to the critic's role
    • Consider the relational climate
      • Deliver remarks as part of a positive relationship
      • Accept partial responsibility for the problem
      • Accompany your criticism with an offer to help
    • Consider the delivery
      • Deliver criticism in a face-saving manner
      • Avoide sounding and looking judgmental
  • Responding to Criticism
    • Seek more information
      • Ask for examples or clarification
      • Guess about details of the criticism
      • Paraphrase the critic
      • Ask what the critic wants
    • Agree with the criticism
      • Agree with the facts
      • Agree with the critics right to his or her own perception
      • Emphasize areas of common ground
    • Work for a cooperative solution
      • Ask for the chance to state your point of view
      • Focus on a solution, not on finding fault
About YourVietbooks.com
YourVietBooks is a collection of books on Vietnam for Readers who are interested in Vietnam's History, Culture, Language, Economy, or Business. Most titles are in English, but some are only available in French or Vietnamese. We can provide interested parties an accurate translation of some parts of the books for your research purposes. Translations are done by YourVietnamExpert's qualified and experienced translators. contact@yourvietnamexpert.com

Communication Skills - Building Positive Relationships


Building Positive Relationships 


  • Communication Climate
    • Use 'I' language: In contrast to "You" language, the I language or descriptive statements focus on the speaker instead of judging the other person. So less acusatory.
    • Focus on solving problems, not controlling others: Use problem-oriented messages.
    • Show concern for others: a genuine message of interest can make tremendous difference. A simple apology can do wonders.
    • Demonstrate an attitude of equality:  respect is essential. Respect often comes from how we construct messages. Pay close attention not only to what you say but also to your nonverbal behaviour, including your vocal tone and facial expression, when expression yourself.
    • Keep an open mind: listening with an open mind makes good sense and promote good relationship. 
  • Giving Praise
    • Make praise specific. Describe exactly what you appreciate makes it easier for the other person to continue that behaviour. Being specific does not mean that you have to avoid giving broad comments. Along with giving general praise, consider the value of adding enough particulars to help the other person understand exactly what you appreciate.
    • Praise progress, not just perfection.
    • Praise intermittently: Social scientist have discovered that occasional compliments have more effect. Praise others from time to time, when your remarks will have the best effect, but dont go overboard.
    • Relay Praise: You can be the 'praise messenger' by letting people know that you've heard others saying complimentary things about them. They will feel better both about the person who praised them and about you for delivering the good news.
    • Praise sincerely: Be sincere and respect local customs (praise group vs. individual in certain cultures).
About YourVietbooks.com
YourVietBooks is a collection of books on Vietnam for Readers who are interested in Vietnam's History, Culture, Language, Economy, or Business. Most titles are in English, but some are only available in French or Vietnamese. We can provide interested parties an accurate translation of some parts of the books for your research purposes. Translations are done by YourVietnamExpert's qualified and experienced translators. contact@yourvietnamexpert.com

Principles of Marketing - One Definition A Day: Marketing Mix - Four P's

Marketing Mix - Four P's 

Elements of the marketing mix are often referred to as the "Four P's":
  • Product - It is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Packaging also needs to be taken into consideration. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. To retain its competitiveness in the market, product differentiation is required and is one of the strategies to differentiate a product from its competitors.
  • Price – The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product.
  • Place – Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
  • Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations (see Product above).
Any organization, before introducing its products or services into the market; conducts a market survey. The sequence of all 'P's as above is very much important in every stage of product life cycle Introduction, Growth, Maturity and Decline.

About YourVietbooks.com
YourVietBooks is a collection of books on Vietnam for Readers who are interested in Vietnam's History, Culture, Language, Economy, or Business. Most titles are in English, but some are only available in French or Vietnamese. We can provide interested parties an accurate translation of some parts of the books for your research purposes. Translations are done by YourVietnamExpert's qualified and experienced translators. contact@yourvietnamexpert.com

Jun 17, 2011

myUBISclass: Communication at work (week 7&8) - Part B - Interp...

myUBISclass: Communication at work (week 7&8) - Part B - Interp...: "Interpersonal Skills p. 136 Objectives Describe the communication climate in a working environment, identify the messages that have hel..."

Dear All,
This is the last lesson for this module.
You will have to prepare the Final Assignment (will be discussed in class today) and hand it in to me by 29 June. The marks will be added to the overall work of the term.
Thanks,

Professor Anh Tho Andres, MBA
Module C
myUBISclass.blogspot.com



About YourVietbooks.com
YourVietBooks is a collection of books on Vietnam for Readers who are interested in Vietnam's History, Culture, Language, Economy, or Business. Most titles are in English, but some are only available in French or Vietnamese. We can provide interested parties an accurate translation of some parts of the books for your research purposes. Translations are done by YourVietnamExpert's qualified and experienced translators. contact@yourvietnamexpert.com

Communicating at Work - Interpersonal Skills

Original Title in English: 'Communicating at Work, Principles and Practices for Business and Professions'
By Authors: Ronald B. Adler, Jeanne Marquardt Elmhorst
Publisher: McGraw-Hill International Edition, 9th edition, Singapore
ISBN: 978-007-126575-9
Proposed Translation in LANGUAGE by TRANSLATOR
Book Review: This text book is used as teaching material at UBIS-University of Business and International Studies, Geneva. http://ubis-geneva.ch  or see http://myUBIS-class.blogspot.com
About the Author(s)
Ronald B. Adler is on the faculty of Santa Barbara City College, where he specialises in organisational and interpersonal communication. He is the author of 'Confidence in Communication: A Guide to Assertive and Social Skills' and coauthor of 'Understanding Human Communication, Interplay: The Process of Interpersonal Communication' as well as the widely used text 'Looking Out/ Looking In'. Professor Adler is a consultant for a number of corporate, professional, and government clients and leads workshops in such areas as conflict resolution, presentational speaking, team building and interviewing.
Jeanne Marquardt Elmhorst is an instructor in communication studies at Central New Mexico Community College in Albuquerque, New Mexico. Her courses reflect the variety in the communication discipline: business and professional, public speaking, listening, intercultural, and interpersonal. Jeanne lived and taught in Asia for three years and continues to find opportunities to travel, to study and volunteer in other countries. She enjoys designing and presenting communication training for business and not-for-profit clients. 


Contents
People Skills



People skills are an essential ingredient for success in any career. These skills create a positive communication climate in which people feel valued. The key to building a positive climate is confirming communication, which conveys respect for the other person, even during a conflict. Confirming messages are phrased in descriptive 'I' language. They focus on solving problems, not imposing solutions. They are honest, show concern for the other party, demonstrate an attitude of equality, and reflect the communicators's open-mindedness.

One way to create and maintain a positive communication climate is to offer praise. There are several guidelines for praising effectively: Make praise specific and sincere, praise progress, praise intermittently, and relay praise to others.

In the real world of business, however, praise is not always appropriate; sometimes criticism must be given. The climate of a relationship can be enhanced by offering criticism in the most constructive manner. The chances of acceptance of criticism are best when a critical message is framed in a way that considers the content by limiting remarkes to one topic, making sure they are accurate, defining the problem clearly, and showing how attending to the criticism can benefit the recipient. Choosing the most credible critic and making sure the remarks are appropriate to the context is another way to maximise the chances that criticism will be well received: delivering remarks as part of a positive relationship, accepting partial responsibility for the problem, and accompanying criticism with an offer to help. Finally delivering the criticism in a face-saving manner and a nonjudgmental tone can lead to a nondefensive response.

When on the receiving end of another person's cirticism, several responses can prevent defensiveness. One approach is to seek more information by asking for examples or clarification, guessing about details when necessary, paraphrasing the critic, and asking what the critic wants. Agreeing with the facts of the criticism or with the critic's perception are also potentially effective.

On-the-job conflicts are inevitable so it is important to handle them constructively. Understanding that conflicts are not all the same requires communicatiors to first explore whether the conflict is about a topic, a process, the relationship, or one's ego. Second, recognise that one can choose from five ways to handle conflict: avoiding, accomodating, competing, collaborating, or compromising. Each has both advantages and drawbacks, sosituational factors will usually govern which one to use at a given time.

Next, consider how you will negotiate a mutually acceptable agreement. Negotiations can take four forms: competitive, lose-lose, compromise and win-win. The approach that parties take often determines the outcome. 

Successful negotiating includes these steps: Clarify your interests and needs by distinguishing between ends and means, pay attention to timing, and prepare nondefensive ways to begin. Then follow steps of a win-win approach by identifying each parties' ends, brainstorming, evaluating possible solutions, implementing and following up on a solution.


Further readings on Conflict and Conflict Management


'The Gentle Art of Verbal Self-Defence' -
http://adrr.com provides a method of using words to deal with conflict situations.
'Work 911'
http://work911.com provides over 1000 articles organised into categories of communication, anger management, work-related issues, and stress.
'Workplace Solutions'
http://wps.org is a chock-full resources and links to articles that deal with conflict resolution and reducing violence in the workplace.
The International Association for Conflict Management
http://iacm-conflict.org brings scholars and practitioners together to study and develop conflict management skills in many settings. Find links to articles, research, and more organisations.


About YourVietbooks.com
YourVietBooks is a collection of books on Vietnam for Readers who are interested in Vietnam's History, Culture, Language, Economy, or Business. Most titles are in English, but some are only available in French or Vietnamese. We can provide interested parties an accurate translation of some parts of the books for your research purposes. Translations are done by YourVietnamExpert's qualified and experienced translators. contact@yourvietnamexpert.com

May 28, 2011

Business Basics - Những nguyên tắc cơ bản của việc kinh doanh

Original Title in Vietnamese
by Author : unknown
Proposed English Translation: Basic Principles in Business
Vietnamese version online, click here
Content & Readership online

Những nguyên tắc cơ bản của việc kinh doanh

#Tựa đềSố lần xem
1Giới thiệu399
2Khả năng kinh doanh là gì? 849
3Phẩm chất gì khiến một ai đó trở thành một nhà doanh nghiệp? 877
4Tại sao nên trở thành nhà doanh nghiệp? 361
5Quyết định và sụp đổ 307
6Hoạt động đơn lẻ hay liên kết với đối tác? 331
7Lựa chọn sản phẩm và thị trường 724
8Chiến lược thâm nhập cho các dự án kinh doanh mới 1730
9Marketing là bán hàng588

Effective Marketing Skills - Các kỹ năng tiếp thị hiệu quả

Original Title in Vietnamese
By Author: unknown
Online Publisher: MaxReading.com
Proposed English TranslatioN: Effective Marketing Skills
Vietnamese version online, click here
Content  & Readership online

Các kỹ năng tiếp thị hiệu quả

#Tựa đềSố lần xem
1Lời giới thiệu - Các kỹ năng tiếp thị hiệu quả 1159
2Sự phù hợp giữa chiến lược marketing với chiến lược công ty 572
3Công tác marketing phù hợp trong những lĩnh vực nào? 575
4Chiến lược marketing và vòng đời sản phẩm 792
5Lập kế hoạch marketing 1111
6Thực hiện kế hoạch thông qua marketing hỗn hợp 644
7Kiểm soát việc thực hiện kế hoạch 292
8Nghiên cứu thị trường 1485
9Hai phương pháp chính thức để phân tích thị hiếu của khách hàng 740
10Quy trình nghiên cứu 400
11Các phương pháp nghiên cứu không chính thức: Tiếp cận khách hàng 852
12Phân khúc thị trường, thị trường mục tiêu và định vị 942
13Phân khúc thị trường 1325
14Từ phân khúc thị trường đến việc xác định khách hàng mục tiêu 415
15Định vị trong thị trường 305
16Phân tích đối thủ cạnh tranh 241
17Nhận diện đối thủ cạnh tranh 217
18Các đặc điểm phân tích 406
19Cơ cấu năm tác động của Porter 161
20Xây dựng thương hiệu 135
21Tạo sự khác biệt cho sản phẩm và dịch vụ thông thường 415
22Các phương pháp tạo sự khác biệt 448
23Tầm quan trọng của việc tạo sự khác biệt 246
24Lựa chọn đối tượng khách hàng thích hợp 164
25Vốn khách hàng 177
26Duy trì khách hàng 285
27Phát triển khách hàng 519
28Phát triển sản phẩm và dịch vụ mới 621
29Hai hình thức sản phẩm mới 392
30Mở rộng dòng sản phẩm sang những phân khúc thị trường mới 538
31Quy trình sản phẩm mới 466
32Vai trò của chuyên gia marketing 380
33Chiến lược sản phẩm mới 1633
34Định giá sản phẩm 768
35Định giá cộng thêm vào chi phí 247
36Định giá “hớt váng” 445
37Khai thác hiệu ứng đường cong kinh nghiệm 268
38Định giá “nhử mồi” 159
39Khuyến mãi bằng giá 651
40Định giá và vòng đời sản phẩm 348
41Truyền thông marketing tích hợp 1001
42Các phương tiện truyền thông 813
43Phối hợp các phương tiện truyền thông 536
44Marketing tương tác 292
45Marketing qua E-mail 216
46Marketing trực tuyến 265
47Marketing toàn cầu 278
48Năng suất hay sự phù hợp thị trường? 112
49Các quyết định về sản phẩm 242
50Hỗ trợ bán hàng 190
51Phân phối 270
52Giá 135
53Kiểm soát các quyết định marketing toàn cầu 195
54Tương lai của marketing 111
55Cam kết giữ đúng lời hứa 107
56Thu hút sự chú ý của khách hàng 308
57Sự phân rã thị trường 99
58Đánh giá và giải trình trách nhiệm 250
59Đạo đức marketing 682